Last updated: 03.05.2025

Privacy Policy

MyVillage, Inc. (collectively, “Village”, “we”, “us”, “our”) is in the business of providing a technology platform that enables families to access an affiliate network of expert multispecialty providers and to work together to share information and coordinate care. Village is the creator of the Village website located at https://www.myvillage.co/ (the ”Website”) and the Village Platform (the “Platform”) located at https://app.myvillage.co. The Village Website and Platform including all relevant content, products, services, and functionality associated with the Website and Platform and any other affiliated software or application owned by Village, are collectively referred to as the “Services.” We are committed to protecting your Personal Information (as defined below) and making sure you understand your rights related to our use and disclosure of such information while providing Services to you and your family. 

In keeping with this commitment, this Privacy Policy describes:

  • Personal Information that we receive from you when you interact with the Services

  • How we use and process the Personal Information that we receive

  • If and why Personal Information may be disclosed to third parties

  • Your choices regarding the collection and processing of your Personal Information

When you access the Services or send your Personal Information to us via email or text messages, you consent to receive communications from us, in accordance with this Privacy Policy.

Please read this Privacy Policy carefully. If you don’t agree with this Privacy Policy, do not use our Services. By accessing or using our Services, you agree that you have read this Privacy Policy and you understand, and consent to be bound by, the terms and conditions herein. If you have not done so already, please also review our Terms of Service. The Terms of Service contain provisions that limit our liability to you. If you are using the Services on behalf of an individual other than yourself, you represent that you are authorized to act on such individual's behalf and that, if required by law, such individual acknowledges and agrees to your disclosure of their Personal Information (defined below) and the terms and conditions herein.

Changes to this privacy policy

We reserve the right to amend this Privacy Policy at any time. Whenever possible, we will provide you with advance written notice of our changes to this Privacy Policy. Village may provide you with notices, including those regarding changes to this Agreement, using any reasonable means now known or hereafter developed, including by email, regular mail, SMS, MMS, text message or postings on the Website or Platform. Such notices may not be received if you violate this Agreement by accessing the Website or Platform in an unauthorized manner. You agree that you are deemed to have received any and all notices that would have been delivered had you accessed the Website or Platform in an authorized manner. We will not make retroactive changes that reduce your privacy rights unless we are legally required to do so. Your continued use of our Website or Platform after we make changes shall constitute your acceptance of those changes, so please check this Privacy Policy periodically for updates. The amended Privacy Policy supersedes all previous versions.

Information we collect about you

We receive and collect information that you directly submit to us or that we gather when you use our Services, including personal information such as your (and your child’s) name, mailing address, telephone number, email address, insurance information, and payment information, as well as non-personal information about you, such as IP addresses and device information, usage data, including information that is passively or automatically collected through cookies, your browser or device, or other services, and information from third parties. We may also collect information on your physical location, which may be provided by you or collected through the use of our Website, Platform, or other communication channels. Village will also collect information related to your child’s health history and prior diagnoses to determine their eligibility for healthcare and wellness Services provided by Village affiliates (“Healthcare Information”). In this Privacy Policy, we refer to all of the above as “Personal Information.”

Healthcare Information

Village is not a healthcare provider, and therefore may not have to comply with the Health Insurance Portability and Accountability Act of 1996, Public Law 104-191, and its related regulations and amendments from time to time (collectively, “HIPAA”) and other state laws regarding specific protections for medical records information (“Privacy Laws”). However, Village may provide you with access to clinical care, tests, and prescriptions through our affiliated healthcare providers, labs, or pharmacies (collectively, "Affiliated Providers"), each of which may be subject to HIPAA. If those groups rely on Village to support their delivery of services to you (e.g., to provide them with electronic medical record storage or marketing services), and they disclose your Healthcare Information to us for that purpose, we will only use and disclose such information in accordance with Privacy Laws.

Student Records

Our Services may involve the handling and management of student records. We recognize the importance of protecting the privacy and confidentiality of student information in accordance with the Family Educational Rights and Privacy Act (“FERPA”), a federal law that protects the privacy of student education records. We will not disclose personally identifiable information from a student’s education records without the written consent of the student or the student’s parents, except as permitted by FERPA.

Cookies

A cookie is a small piece of data sent from a website and stored on your computer by your web browser. Cookies contain information about your computer, such as a user ID, user settings, browsing history and activities conducted while using the Services. Cookies are not themselves personally identifiable but may be linked to Personal Information. A cookie typically contains the name of the domain (internet location) from which the cookie originated, the “lifetime” of the cookie (i.e., when it expires) and a randomly generated unique number or similar identifier.

The file is added once you agree to store cookies on your computer or device, and the cookie helps analyze web traffic or lets you know when you visit a particular site. Cookies allow sites to respond to you as an individual. The Website can also tailor its operations to your needs, likes, and dislikes by gathering and remembering information about your preferences. We use other cookies and other data collection tools (such as web beacons and server logs), which we collectively refer to as “data collection tools,” to help improve your experience with the Website. For example, data collection tools help us remember users and make the Website content or interface more relevant to them.

Specifically, the Website may use cookies to:

  • Analyze our Website traffic using an analytics package;

  • Identify if you are signed in to the Services;

  • Test content on the Website;

  • Store information about your preferences;

  • Recognize when you return to the Services.


Overall, cookies help us provide you with a better experience with Village, by enabling us to monitor which pages you find useful and which you do not.

You can accept or decline cookies. Most web browsers automatically accept cookies, but you can modify your browser setting to decline cookies if you prefer. To find out more about cookies, including how to manage and delete cookies, visit www.allaboutcookies.org. Some web browsers (including some mobile web browsers) provide settings that allow a user to reject cookies or to alert a user when a cookie is placed on the user’s computer, tablet or mobile device. Most mobile devices also offer settings to reject mobile device identifiers. Although users are not required to accept cookies or mobile device identifiers, blocking o

How we use your Personal Information

Village processes your Personal Information for legitimate business purposes, the fulfillment of our services to you and your family, compliance with our legal obligations, and/or your consent. We use Personal Information to:

  • fulfill the reason for which you shared such information. For example, if you enter your payment information, we will use it to process a payment;

  • provide you with information, products, or services you request. For example, if you request healthcare services on behalf of your child, we may share your Personal Information with our Affiliated Provider network;

  • communicate with you about and manage your account;

  • allow third party access to your child’s Healthcare Information (but only upon your request or authorization). For example, you may want offer access to an external provider or family member. 

  • properly store and track your data within our system;

  • determine your eligibility for the products and services offered;

  • respond to lawful requests from public and government authorities, and to comply with applicable state/federal law, including cooperation with judicial proceedings and court orders;

  • protect our rights, privacy, safety, or property, and/or that of you or others by providing proper notices, pursuing available legal remedies, and acting to limit our damages;

  • manage and improve our operations, the Services, including the development of additional functionality;

  • manage payment processing and other transactions;

  • evaluate the quality of service you receive, identify usage trends, conduct research, and improve your experience;

  • keep our Services safe and secure; 

  • send you information about changes to our terms, conditions, and policies; carry out our obligations and enforce our rights arising from any contracts entered into between users and us, including for collection of payments; provide you with email alerts, event registrations, promotions, and other notices concerning our products or services, or events or news, that may be of interest to you; and

  • testing, research, analysis and product development.


We may use your Personal Information to contact you with offers, promotions, and other marketing communications. We may also use cookies to provide relevant advertising or other communications or services.You may opt out of receiving these messages at any time by following the unsubscribe link within the applicable message or by contacting us at support@myvillage.co. 

Text Messaging

By opting to use the Services provided by Village, you consent to receive SMS (text) messages from Village, its affiliates, and its partners pertaining to your account, services you have requested, and your interaction with Village's Services. These messages may include, but are not limited to, appointment reminders, updates on services, promotional offers, and information relevant to your account and services.

You acknowledge and agree that:

1. SMS messages may be sent using automated technology.

2. You do not have to consent to receive SMS messages as a condition of purchasing any goods or services.

3. Standard message and data rates may apply to any SMS messages sent or received.

4. The frequency of messages varies – you may receive messages periodically based on your interaction with Village's Services.

To opt out of SMS messages at any time, reply "STOP" to any message you receive. Upon receiving your request, we will send you a confirmation message and cease sending you SMS messages. For assistance or more information, reply "HELP."

By providing your consent to receive SMS messages, you confirm that you are the owner of the mobile phone associated with the number you have provided or that you are authorized to consent to receive messages at that number. You also agree to inform Village if you cease being the owner or authorized user of the number.

Advertising and Marketing Analytics and Opting Out

We may use the following analytics program(s) to collect information about you and your behaviors as a consumer. To learn more about the analytics program(s) and how you can opt out of information sharing, see below. 

  1. Facebook: (1) Privacy Policy; (2) Opt Out Settings

  2. Google Analytics: (1) Privacy Policy; (2) Opt Out Settings

  3. Statsig: (1) Privacy Policy; (2) Opt Out Settings

You can also use third party opt-out controls such as NAI and DAA.

Disclosure of Personal Information

We do not sell, share, or otherwise disclose your or your child’s Personal Information for reasons other than those described in this Privacy Policy.

We may disclose your or your child’s Personal Information to a few third parties, including:

  • Affiliated Providers from whom you opt to receive products or services

  • our parent company, subsidiaries and affiliates;

  • the third-party service providers, contractors, subcontractors, and business associates we use to support our business (e.g., internal business systems like CRM, 3rd party product vendors like our cloud service provider, insurance billing partner, etc.); 

  • family members and providers you request to access your child’s Healthcare Information

  • marketing and advertising partners, including marketing analytics vendors, in compliance with applicable law; and

  • to any company we might merge with or acquire, or that acquires us, or in the event of structural change of our company of any form (e.g., a merger, divestiture, restructuring, reorganization, dissolution, or other sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding).


We may also disclose, without restriction, aggregated information about our users and information that does not identify any individual user. Our continued use of aggregated and de-identified data will comply with applicable law. 

Accessing and changing your Personal Information

You can access, review and update or change your account information through our Services. If you have any questions about how to access other Personal Information, or if you would like to correct or delete any Personal Information we collect and maintain, please contact us at support@myvillage.co. We will accommodate requests as required by law. Otherwise, we will retain a record of your request, and your Personal Information will be maintained in accordance with this Privacy Policy and our data retention and deletion policies (“Retention Policies”). 

How we keep your Personal Information secure

We retain Personal Information as long as it is necessary and relevant for our operations. We also retain Personal Information from closed accounts to comply with applicable law, prevent fraud, resolve disputes, troubleshoot problems, assist with any investigation, enforce our Terms of Service, collect any fees owed and other actions permitted by law. After it is no longer necessary for us to retain information, we dispose of it according to our data Retention Policies.

We strive to use industry-standard data collection, storage, and processing practices and security measures to protect against any unauthorized access to, accidental loss of, or disclosure of your information.  These safeguards may vary based on the sensitivity of the information that we collect and store.

Unfortunately, no security method or combination of methods is foolproof. We will always do our best and will work with third-party service providers that strive to do the same, but we cannot warrant or guarantee the absolute security of any Personal Information that may be transmitted to or from our Services. There is no guarantee that Personal Information may not be accessed, disclosed, altered, or destroyed by breach of any of our physical, technical, or managerial safeguards. Therefore, any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures contained on the Services or your computer or mobile device.

We are not responsible for any interception or interruption of any communications through the internet or for changes to or losses of data. You are responsible for maintaining the security of any password, user ID or other form of authentication involved in obtaining access to password protected or secure areas of our Services. To protect you and your data, we may suspend your use of any of the Services without notice, pending an investigation, if any breach of security is suspected. 

Please note that we will never send you an email requesting confidential information, such as account numbers, usernames, passwords, or Social Security Numbers.

In the event of a data or security breach, we will take the following actions: (i) promptly investigate the security incident, validate the root cause, and, where applicable, remediate any vulnerabilities within our control which may have given rise to the security incident; (ii) comply with laws and regulations directly applicable to us in connection with such security incident; (iii) as applicable, cooperate with any affected user in accordance with the terms of our contract with such user; and (iv) document and record actions taken by us in connection with the security incident; and (v) conduct a post-incident review of the circumstances related to the incident and actions/recommendations taken to prevent similar security incidents in the future. We will notify you of any data or security breaches as required by and in accordance with applicable law.

Data Retention

Village may retain your Personal Information for as long as we deem necessary for our business purposes, or as required to comply with our legal obligations, resolve disputes, and enforce our agreements. We reserve the right to retain and use your information as necessary to provide our Services to you and fulfill our business operations. Village may dispose of or delete any such information at our discretion, subject to any other agreement you may have with us or as required by applicable law.

Similarly, our Affiliated Providers may retain your Personal Information for periods they deem necessary for their operational purposes, to comply with their legal obligations, to resolve disputes, and to enforce their agreements. These Affiliated Providers may dispose of or delete your information in accordance with their own retention policies, except as otherwise outlined in any agreements you have with them or as required by law.

Links to other sites

Our Services may contain links to third-party websites, services, applications, or other resources not operated by us (“Third Party Services”). Any information you provide to these parties is not subject to the terms of this Privacy Policy. It is your responsibility to review these policies, as they govern how these third parties handle your Personal Information, including the duration for which it is retained and the conditions under which it may be disposed of or deleted.

This Privacy Policy does not address, and we are not responsible for, the privacy, information, or other practices of any Third Party Service, including any third party operating a website or service to which the Services link.  The inclusion of a link on the Services does not imply our endorsement of the linked site or service. Personal Information collected by our Affiliated Providers may be subject to those providers’ Notice of Privacy Practices or other data privacy policies, which you can request at the time of your receipt of healthcare services.

In addition, we are not responsible for the information collection, use, disclosure, or security policies or practices of other organizations, such as Facebook, Twitter, Instagram, YouTube, Pinterest, LinkedIn, Apple, Google, Microsoft, RIM, or any other app developer, app provider, social media platform, operating system provider, wireless service provider, or device manufacturer, including with respect to any Personal Information you disclose to other organizations through or in connection with our Platform or social media pages.

Individuals under the age of 18

This Website and Platform are intended to facilitate and coordinate the care of individuals under the age of 18 (collectively, “Minors”) and their parents or guardians, but the Services are not meant for use by Minors. In the rare circumstances where Personal Information of a Minor is provided directly by the Minor, including Healthcare Information, such data will be collected, used, and processed in compliance with all applicable laws including the Children’s Online Privacy Protection Act (COPPA), HIPAA, and other relevant healthcare privacy regulations. If you are a parent or guardian and believe that your child’s Personal Information has been collected without appropriate consent, please contact us immediately at security@myvillage.co.

The Children's Online Privacy Protection Act of 1998 and its rules (collectively, "COPPA") require us to inform parents and legal guardians (as used in this section, "Parents") about our practices for collecting, using, and disclosing personal information from children under the age of 13 ("Children"). It also requires us to obtain verifiable consent from a child's parent for certain collection, use, and disclosure of the child's personal information.

This section only applies to children under the age of 13 and supplements the other provisions of this Privacy Policy. We only collect as much information about a child as is reasonably necessary for the child to participate in an activity, and we do not condition his or her participation on the disclosure of more Personal Information than is reasonably necessary. We do not share, sell, rent, or transfer Children's Personal Information other than as described in this section.


At any time, you may review the child's personal information maintained by us, require us to correct or delete the personal information, and/or refuse to permit us from further collecting or using the child's information. You can review, change, or delete your child's personal information by sending us an email at support@myvillage.co. No other third-party operators may collect or maintain Personal Information from Children through the Website or Platform.

Opt-out and unsubscribe

We may send communications, including emails, to you using your Personal Information. You may also choose to opt out of receiving certain communications (e.g., newsletters, promotions) by emailing us your preference. However, even if you opt out, we may still send you communications to facilitate providing you ongoing services you request from us. 

If you’d like to opt-out of receiving offers, promotions, and other marketing communications, you may do so by emailing support@myvillage.co. 

Jurisdiction and cross-border transfer

We are located in the United States.  We may store and process your Personal Information in any country where we have facilities or in which we engage service providers.  By using the Services, you understand that your information may be transferred to countries outside of your country of residence, including the United States, which may have data protection rules that are different from those of your country.  

Contacting us

If you’d like to receive additional information about our privacy practices, have questions, or would like to make a request, you may contact us at the below addresses.

support@myvillage.co

2261 Market Street STE 22764

San Francisco, CA 94114